An unprecedented level of realism. Our flagship PERSONA® line is a showcase of vanguard materials and our most advanced technologies, all entirely designed, engineered, and Completely Crafted in Canada. Persona celebrates the technological abilities of Paradigm engineering, untamed. Its exceptional craftsmanship and meticulous attention to detail makes a bold, beautiful statement. No other speaker in this class can match the performance innovation of Persona.

Introducing Persona by Paradigm, luxury loudspeakers completely Crafted in Canada

Introducing Persona by Paradigm, luxury loudspeakers completely Crafted in Canada

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Persona Custom, by Paradigm

Persona Custom, by Paradigm

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Model Lineup

99.9% Pure Beryllium

One of the keys to Persona’s luxury and value is our use of Beryllium, the absolute best diaphragm material, typically found only in speakers costing considerably more. Persona uses Truextent® Pure Beryllium that is specially formulated to be exponentially stiffer and significantly lighter than other premium diaphragm materials. It enables superior transient response and virtual transparency, with vanishingly low audible coloration.

Beryllium is a rare chemical element (Be) with low mass, high tensile strength and high thermal stability.

Beryllium is a rare chemical element (Be) with low mass, high tensile strength and high thermal stability.

It is incredibly rigid and lightweight; everything an audio engineer desires in a speaker cone. In fact, Beryllium has been used in the audio industry since the 1970s. Because of its use in only the finest (and most expensive) audio equipment, it has retained a certain “cult” status.

Precise control of the manufacturing process produces Beryllium with a highly uniform grain structure. This material is many times more rigid and less dense than more common cone materials. In industry testing, our Beryllium cone material exhibits substantial improvements in durability, speed, and reduced interference. It can add more than an octave of distortion-free output.

Tandem Beryllium drivers reveal the full range of high performance.

Paradigm’s Persona is the only loudspeaker in its class to achieve this level of performance using Beryllium material for both midrange and tweeter drivers. Every model in the Persona Series features Truextent Beryllium driver systems, and each model achieves a truly unexpected level of high-resolution detail, depth and dynamics thanks in part to rare, extraordinary Beryllium.

Proudly Crafted in Canada

Persona is completely designed, engineered, and built at our manufacturing facility just outside of Toronto, Canada, by people who love great audio (just like you). From the precise workmanship of the non-resonant cabinets to their beautiful premium-grade finishes, Persona is truly hand-built for performance.

Sure, it might be easier to say "Made in Canada," or "Manufactured in Canada," but building speakers is an art. Everyone at Paradigm shares a passion for crafting speakers, and it's from this intense passion where Crafted in Canada was born.

Partnered with the NRC

Paradigm is partnered with Canada’s world-renowned NRC in ongoing research to reveal the true nature of sound and human hearing. Findings influence design and performance specs, resulting in a uniquely realistic listening experience, backed by sound science.

MODEL COMPARISON
MODEL COMPARISON
Product Design Frequency Response On-Axis Low Frequency Extension Sensitivity Room / Anechoic
Persona 9H
$17,500.00
6-driver, 3-1/2 way hybrid floorstanding with active bass acoustic suspension ±2dB from 19 Hz - 45 kHz 15 Hz (DIN) 96 dB / 93 dB
Persona 7F
$12,500.00
4-driver, 3 way floorstanding bass reflex +/- 2dB from 24Hz - 45kHz 18Hz 92 dB / 89 dB
Persona 5F
$8,500.00
5-driver, 3 way floorstanding bass reflex +/- 2dB from 45Hz - 45kHz 23Hz 93 dB / 90 dB
Persona C
$7,500.00
6-driver, 3 way center channel bass reflex +/- 2dB from 43Hz - 45kHz 24Hz 93 dB / 90 dB
Persona SUB
$6,500.00
6-driver, acoustic suspension hexagonal vibration cancelling subwoofer +/- 2dB from 19Hz - 220Hz (by pass option) 12Hz 100 mV (mono) / 100 mV (mono)
Persona 3F
$5,000.00
4-driver, 3 way floorstanding bass reflex +/- 2dB from 48Hz - 45kHz 24Hz 92 dB / 89 dB
Persona B
$3,500.00
2-driver, 2 way bookshelf bass reflex +/- 2dB from 60Hz - 45kHz 36Hz 92 dB / 89 dB

Specifications are subject to change without notice.