Experience an unprecedented level of realism. Our flagship PERSONA® line is a showcase of vanguard materials and our most advanced technologies, all entirely designed, engineered, and completely Crafted in Canada. Persona celebrates the technological abilities of Paradigm engineering, untamed. Its exceptional craftsmanship and meticulous attention to detail makes a bold, beautiful statement. No other speaker in this class can match the performance innovation of Persona.

Introducing Persona by Paradigm, luxury loudspeakers completely Crafted in Canada

Introducing Persona by Paradigm, luxury loudspeakers completely Crafted in Canada

Persona Custom, by Paradigm

Persona Custom, by Paradigm


99.9% Pure Beryllium

Can luxury be a value? We believe so. One of the keys to Persona’s luxury and value is our use of Beryllium. Beryllium is the absolute best diaphragm material, and Persona features Truextent® Pure Beryllium foil, specially formulated to be exponentially stiffer and significantly lighter than other premium diaphragm materials. It delivers superior transient response, virtually transparent performance, and vanishingly low audible coloration. Also, it's a material usually found only in much more expensive speakers. Luxurious? Yes. But also a surprising performance value in Persona.

Beryllium: Welcome to the cult of high performance.

Beryllium is a rare chemical element (Be) with low mass, high tensile strength and high thermal stability. It is incredibly rigid and lightweight; everything an audio engineer desires in a speaker cone.

In fact, Beryllium has been used in the audio industry since the 1970s. But because of its use in only the finest (and most expensive) audio equipment, it has retained a certain “cult” status.

Precise control of the Truextent manufacturing process produces pure Beryllium foil with a highly uniform grain structure; this is many times stiffer, yet far less dense, than more common cone materials. In industry testing, our Beryllium cone material exhibits substantial improvements in durability, speed, and reduced interference. It can add more than an octave of distortion-free output.

In the Paradigm's Persona, tandem matched Beryllium drivers reveal the full range of high performance. Persona is the only loudspeaker in its class to utilize Beryllium material for both midrange and tweeter drivers.

Every model in the Persona Series features dual Truextent Beryllium driver systems, and each model achieves a truly unexpected level of high-resolution detail, depth and dynamics thanks in part to rare, extraordinary Beryllium.

Proudly Crafted in Canada

The Persona Series is completely designed, engineered, and built at our state-of-the-art manufacturing facility just outside of Toronto, Canada. It's made by people who love great audio (just like you). From the hand-chosen, specially engineered components and materials, to the precise workmanship of the non-resonant cabinets with their beautiful premium-grade finishes, Persona is truly hand-built for performance.

Sure, we could say "Made in Canada," or "Manufactured in Canada." But we believe that building loudspeakers is an art. Everyone at Paradigm shares a passion for crafting speakers, and it's from this intense passion that "Crafted in Canada" was proudly born.

Partnered with the NRC

Paradigm is partnered with Canada’s world-renowned NRC in ongoing research to reveal the true nature of sound and human hearing. Findings influence design and performance specs, resulting in a uniquely realistic listening experience, backed by sound science.

Product Price
Starting At
Design Frequency Response On-Axis Low Frequency Extension Sensitivity Room / Anechoic
Persona 9H
6-driver, 3-1/2 way hybrid floorstanding with active bass acoustic suspension ±2dB from 19 Hz - 45 kHz 15 Hz (DIN) 96 dB / 93 dB
Persona 7F
4-driver, 3 way floorstanding bass reflex +/- 2dB from 24Hz - 45kHz 18Hz 92 dB / 89 dB
Persona 5F
5-driver, 3 way floorstanding bass reflex +/- 2dB from 45Hz - 45kHz 23Hz 93 dB / 90 dB
Persona C
6-driver, 3 way center channel bass reflex +/- 2dB from 43Hz - 45kHz 24Hz 93 dB / 90 dB
Persona SUB
6-driver, acoustic suspension hexagonal vibration cancelling subwoofer +/- 2dB from 19Hz - 220Hz (by pass option) ±3 dB 15Hz – 235Hz 12Hz 100 mV (mono) / 100 mV (mono)
Persona 3F
4-driver, 3 way floorstanding bass reflex +/- 2dB from 48Hz - 45kHz 24Hz 92 dB / 89 dB
Persona B
2-driver, 2 way bookshelf bass reflex +/- 2dB from 60Hz - 45kHz 36Hz 92 dB / 89 dB

Specifications are subject to change without notice.