A special opportunity to Trade UP to Paradigm’s best

Take advantage of this Special Edition of the Paradigm Trade-UP offer. 


If you’ve been waiting for an opportunity to experience the very best in luxury high performance audio, the time is now. 

For a very limited time, Trade UP any brand of old speakers for 20%-off the flagship PERSONA Series. 

PERSONA is Paradigm unleashed, with uncompromising performance borne of vanguard materials and our most advanced audio technologies, with a beautiful new look. The professionals call PERSONA “one of the world’s finest loudspeakers” (Jeff  Dorgay , TONEAudio), and PERSONA received the coveted “Best of Innovations” award in the High Performance Audio-Video Category at CES 2017.  

This kind of opportunity does not come along often. So act today, and take an unprecedented 20%-off the high performance PERSONA, only during this limited-time Trade UP offer. 

This special offer covers Paradigm PERSONA models 9H, 7F, 5F, 3F, B, & C in basic finishes. This offer does not cover premium PERSONA finishes or PERSONA custom metal work options; there may be an additional cost for these options.

Persona, by Paradigm

Promotion Details

Simply fill out the information below and we will email you a special coupon code good for 20%-off PERSONA Series speakers. Bring the coupon code and your old speakers (any brand!) to a participating PERSONA dealer and you’ll get a minimum* of 20%-OFF your new Paradigm PERSONA speaker purchase.

Minimum direct-from-Paradigm discount is 20% with qualifying trade-in. Depending on model, age, and condition of your old speakers, the dealer may, at their discretion, offer an additional discount toward your purchase. Offer is valid only in US & Canada, but time is limited. This offer is good only February 1, 2019, to February 28, 2019. This special offer covers Paradigm PERSONA models 9H, 7F, 5F, 3F, B, & C in basic finishes. PLEASE NOTE: This offer does not cover premium PERSONA finishes or PERSONA custom metal work options; there may be an additional cost for these options. Still, 20%-off our flagship high performance model is something that doesn’t happen every day. Don’t miss out. 


Trade IN Information

Tell us about the speakers you want to trade in. Remember, ANY pair of speakers will get you at least 20% OFF your new Paradigm speakers, even ones that you've loved too much and are damaged. Of course your trade in may get you an even bigger discount, so be as accurate as possible in your description below!


Trade UP Information

Now that you've told us about your current speakers you want to trade in, tell us what model you want to TRADE UP to below. You can always change your mind later at the dealer if you decide you want a different model.


Required Information